Imagine that you have started using the digital media as a means of income for yourself. Let’s say that you have started up with a podcast and now you are getting an increasing number of subscribers for yourself as well. Now, if someone else starts using your podcast name and starts with their own podcast then it will damage your image in the market. So, what do you do? It is simple, you trademark podcast name that you are using so that no one else can use it and if someone does use it then you can take legal action. What other benefits might be there?